GenieConnect

GenieConnect has a range of mobile apps and web portals that provide a unique opportunity for event organisers to deploy under their own brand to deliver more for participants at their events. The system is modular and highly configurable, and their turn-key solutions allow our customers to design, brand and publish using the GenieBuilder platform.

This was a redesign of a system already there. I had a short moment of time to interview the CEO, analyse their data, the current state of their interface and think of any recommendations I could give.

Once I finished the interview stage, I began to break apart the process between customer and business requirements, into feasible visuals.

Strategy

Our aim for customer wants was above all our number one priority, we then filtered down the requirements based on what the business wanted and then what was possible to actually make. It would then ensure the product was finely tuned and geared towards what was above.

Events

Our main focus was our three time slots during an event and piecing together some user stories that help set exceptions and give direction to the product.

After a lot of thinking, I simplified the process down to three steps:

1. Intro

A login page that gets the user straight into the location of the conference using imagery to convey the atmosphere. I have also added a learning’ module that aims to give more information and a last year’ module to let users know all the great things that have previously happened.

2. Fill

To give the user a better experience, the registration process takes them through an optional bunch of forms that help improve the system’s understanding of what they want (to learn/do) and what they can offer (as a professional). All of this information then gets exposed inside the Feed section.

3. Feed

The ConnectMe are based on feeds of correlated cards. The correlation is a weighting system that deals with the user’s preferences, favourites and schedule, as well as their network’s preferences and favourites. The UI is based on cards that hold different amounts of information depending on their content/context.

The Now and Here focus on allowing users to know what’s going on right now and where to find their favourite exhibitors.

Main menu

The main menu helps to push gamification of profile completeness as well as conference attendance.

Final words

Throughout this project I felt I was able to communicate the right ideas that would take the company to the next level by means of a user centred approach. I also gained a lot of insight to how small startups function, and how they can be a great place to incubate new approaches.

At time of writing, Lanyon had just purchased GenieConnect.